This privacy policy has been created to better serve those who are concerned with how their ‘Personally identifiable information’ (PII) is being used online. PII, as defined by the GDPR Regulations and US privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your Personally Identifiable Information in accordance with our website.

1. What personal information do we collect from the people who visit our blog, website or app?

1.1 When ordering or registering on our site, as appropriate, you may be asked to enter your name, email address, mailing address, phone number or other details to help you with your experience.

1.2  We may collect website visitor usage data, including your IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views and website navigation paths, as well as information about the timing, frequency and pattern of your service use. We may use this information to get a better understanding of our website visitors’ usage of our website’s individual pages; and the usage of our services. 

2. When do we collect information?

2.1 We collect personal information ONLY WITH YOUR CONSENT, only when you provide that information when you fill out a form or enter information on our site.

2.2 We use cookies on our website to gather user activity on our website.

* In the countries where the law requires, we may ask you to consent to our use of cookies when you first visit our website.

3. How do we use your information?

We may use the information we collect from you when you register, make a purchase, sign up for our newsletter, respond to a survey, surf the website, or use certain other site features in the following ways:

3.1 To communicate with you regarding the action taken (your purchase, free offer download, completing survey, etc.)

3.2 To allow us to better service you in responding to your customer service requests.

3.3 To quickly process your transactions.

3.4 To send periodic emails* regarding your order or other products and services.

* To STOP RECEIVING COMMUNICATION FROM US, an easy UNSUBSCRIBE link is provided at the bottom of each email, allowing for a One-Click Unsubscribe!

4. How do we protect visitor information?

Our website is scanned on a regular basis for security holes and known vulnerabilities in order to make your visit to our site as safe as possible.

4.1 All your data, including credit card info and personal info, are protected with the industry standard 128-bit SSL encryption.

5. Do we use ‘cookies’?

5.1  We do use cookies to collect website visitor usage data, including your IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views and website navigation paths, as well as information about the timing, frequency and pattern of your service use. We may use this information to get a better understanding of our website visitors’ usage of our website’s individual pages; and the usage of our services. 

5.5 The RIGHT TO BE FORGOTTEN – You have the right to request to be FORGOTTEN by our system; and we’d delete all info that we recorded about your activities on our website (including which pages you visited, your comments, contributions, etc.) – CLICK HERE to request to be forgotten!

5.6 You have the right to REQUEST THE DATA WE HAVE ON YOUR ACTIVITIES – Click HERE to Request the Data we Have About Your Activities on Our Website!

* You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser (like Internet Explorer) settings. Each browser is a little different, so look at your browser’s Help menu to learn the correct way to modify your cookies.

If you disable cookies, some features on some of the websites you visit will not function properly.

6. Third Party Disclosure

We do not sell, trade, or otherwise transfer to anyone, ever, for any reason your personally identifiable information.

7. Third party links

We do not include or offer third party products or services on our website.

8. California Online Privacy Protection Act

8.1 CalOPPA is the first state law in the nation to require commercial websites and online services to post a privacy policy. The law’s reach stretches well beyond California to require a person or company in the United States (and conceivably the world) that operates websites collecting personally identifiable information from California consumers to post a conspicuous privacy policy on its website stating exactly the information being collected and those individuals with whom it is being shared, and to comply with this policy. – See more at: http://consumercal.org/california-online-privacy-protection-act-caloppa/#sthash.0FdRbT51.dpuf

8.2 According to CalOPPA we agree to the following:
8.2.1 Users can visit our site anonymously
8.2.2 Once this privacy policy is created, we will add a link to it on our home page, or as a minimum on the first significant page after entering our website.
8.2.3 Our Privacy Policy link includes the word ‘Privacy’, and can be easily be found on the page specified above.

8.3 Users will be notified of any privacy policy changes:

  • On our Privacy Policy Page
    Users are able to change their personal information:
  • By emailing us
  • By calling us

9. How does our site handle do not track signals?

We honor do not track signals and do not track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.

10. Does our site allow third party behavioral tracking?

It’s also important to note that we do not allow third party behavioral tracking

11. COPPA (Children Online Privacy Protection Act)

When it comes to the collection of personal information from children under 13, the Children’s Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, the nation’s consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children’s privacy and safety online.

We do not specifically market to children under 13.

12. Fair Information Practices

The Fair Information Practices Principles form the backbone of privacy law in the United States and the concepts they include have played a significant role in the development of data protection laws around the globe. Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect personal information.

In order to be in line with Fair Information Practices we will take the following responsive action, should a data breach occur:

12.1  We will notify the users via email within 7 business days

12.2  We will notify the users via in site notification within 7 business days

12.3  We also agree to the individual redress principle, which requires that individuals have a right to pursue legally enforceable rights against data collectors and processors who fail to adhere to the law. This principle requires not only that individuals have enforceable rights against data users, but also that individuals have recourse to courts or a government agency to investigate and/or prosecute non-compliance by data processors.

12. 4 We also agree to the Individual Redress Principle which requires that individuals have the right to legally pursue enforceable rights against data collectors and processors who fail to adhere to the law. This principle requires not only that individuals have enforceable rights against data users, but also that individuals have recourse to courts or government agencies to investigate and/or prosecute non-compliance by data processors.

13. CAN SPAM Act

The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.


13.1 We collect your email address in order to:

  • Send information, respond to inquiries, and/or other requests or questions.
  • Market to our mailing list or continue to send emails to our clients after the original transaction has occurred

13.2 To be in accordance with CANSPAM we agree to the following:

  • NOT use false, or misleading subjects or email addresses
  • Identify the message as an advertisement in some reasonable way
  • Include the physical address of our business or site headquarters
  • Monitor third party email marketing services for compliance, if one is used.
  • Honor opt-out/unsubscribe requests quickly
  • Allow users to unsubscribe by using the link at the bottom of each email

13.3 If at any time you would like to unsubscribe from receiving future emails, you can

  • Follow the instructions at the bottom of each email.
    and we will promptly remove you from ALL correspondence.

13.4 Contacting Us
If there are any questions regarding this privacy policy you may contact us by Clicking Here!

Larry Jacobson 
www.LarryJacobson.com

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Larry Jacobson
(510) 500-4566
Buoy Coaching
4 Admiral Drive 434
Emeryville, California 94608